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Saturday, April 6 • 9:30am - 10:30am
Designing the Magazine Experience

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Four well-respected creative leaders discuss the magazine experience — and what everyone can learn from how magazines approach design. Key questions to investigate include:

  • What's the purpose of a magazine these days? 
  • Are there lessons for other media in what magazines are doing?
  • How do venerable brands reinvent themselves?
  • What role do design and packaging have to play in reimagination?
  • What's the expectation creative leaders have when tackling all this? 

avatar for Emmet Smith

Emmet Smith

Creative Director, National Geographic
Emmet Smith is Creative Director for National Geographic Partners. As a senior vice president, he oversees National Geographic and National Geographic Traveler magazines, which reach more than 30 million readers each month, as well as National Geographic Books.At National Geographic, Smith leads a team of world-class designers, cartographers and infographics artists in producing a suite of rich visual narratives through in-depth research and reporting, all working in concert with the magazine’s iconic photo department.Under his guidance... Read More →
avatar for Chin Wang

Chin Wang

Creative Director, ESPN
Chin Wang is senior creative director at ESPN, where she leads content design for digital and print, including photography and data visualization. Similarly, she defines the visual identity for ESPN magazine. In 2018, her portfolio expanded to include creative oversight of The Undefeated... Read More →
avatar for Joseph Hutchinson

Joseph Hutchinson

Creative Director, Rolling Stone
Joseph Hutchinson is the Creative Director for Rolling Stone where he oversees design and visuals for print, digital and the brand portfolio. In 2018, Joseph led a major redesign to refresh content strategy, elevate the design, create more impact for photography and evolve the brand.Before joining Rolling Stone, Joseph served as Creative Dir... Read More →
avatar for Tim Ball

Tim Ball

Creative Director, Politico Europe
Tim Ball is Creative Director for Politico Europe. He joined Politico's team in Brussels a few months after its launch in 2015, and is responsible for establishing its identity on the Continent as well as for visuals on all platforms. For the last three years, Politico's print edition has been a finalist for World's Best Designed News... Read More →