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April 4-6 in Chicago. Register today @ chicago.snd.org!
Saturday, April 6 • 1:00pm - 1:50pm
Speaking the Right Language: Designing for Voice

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Voice applications present an entirely new field of work that challenges the way we approach design. Expertise in designing visual content for web, print, and mobile apps does not immediately translate to voice. Careful planning of user flows, language, and interactions is required in order to create an engaging and intuitive experience.

Platforms like Amazon Alexa and Google Home give us new ways to connect to our audiences when they're not directly tied to a screen. They also let us open up possibilities to make information accessible to those that can't view a screen. It's important to understand what type of content is most meaningful to people within these new contexts.

We'll demonstrate how we choose which content to present in voice apps, how to plan out a successful voice application workflow, and tools that you can use to easily integrate voice with your existing web platforms. Prioritizing testing early in the process is crucial and can be done without any programming. We'll also demonstrate recent voice work for Freer|Sackler, Cooper Hewitt, and People Magazine.


Speakers
avatar for Brad Campeau-Laurion

Brad Campeau-Laurion

Chief Strategy Officer, Alley
Brad has led the software development and product teams for top media websites for over a decade. As Partner and Chief Strategy Officer at Alley. Brad works on Alley’s most prominent projects and creates technology solutions under tight deadlines. Brad led the New York Post’s monumental rebuild of its website in 2013 and subsequent redesign in 2015, executing two of the largest launches in the history of WordPress. He a... Read More →


Saturday April 6, 2019 1:00pm - 1:50pm
Geneva Room — Swissotel 323 EAST UPPER WACKER DRIVE, CHICAGO, IL 60601-9722

Attendees (32)